Smart Bid Manager is a must tool for Overture (former
goto.com) advertisers. Overture offers well-known "pay-
per-click" advertisement program. You select the
search terms that are relevant to your site, and
choose how much to pay when customers click on your
listings. The higher you bid, the higher your site
appears in the search results. Smart Bid Manager is a
software tool which checks your bidding report
automatically and warns you if your search term
position has changed (for example because your
competitor has overridden your bid). Smart Bid Manager
will also warn you if your bid is not optimal (i.e.,
you're paying more than necessary). For instance,
Advertiser A places a $0.10 bid for a given search
term, Advertiser B places a $0.15 bid and your bid is
$0.16 (so you're number one). Suppose that Advertiser
B has gone. Now you can lower your bid to $0.11 and
you'll still be number one. You can save $0.05 per
every click! This way, you can save your money using
Smart Bid Manager! The purchase of Smart Bid Manager
may pay for itself within one to three months (exact
term depending on your advertising budget).

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