As new technologies evolve, we all become adept at the new virtual space. These days, it is almost impossi ble to imagine a person who has never heard about th e Internet. The Web is getting spread all over the g lobe, leaving traditionally slow real-world bu sinesses in the dust when it comes to speed of operation . Most ventures involved in commerce move their business to the web in an attempt to reach millions of potentia l customers. This is exactly the point where customer behavior tracking and analysis becomes the key to success. Following the basic marketing rule, it is w

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