All other license and registration controls on the market today provide no protection from the rampant license trading on the Internet via Warez sites and newsgroups. RossKey combats this problem by creating human-readable keys using an unpublished, proprietary system that contains all of the user's vital information (their full name, their address, their phone number, and any other personal information you want to include). By 'branding' the key with the user's personal information in human readable format, the user is discouraged from posting the key to various Internet sources, or lending the key to friends and associates.

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