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AliaWeb Power advertising banner manager
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Version
1.0
· Unique hierarchy structure
· 5 campaign types (fixed, day, clicks, percent,
free) and 1 campaign type reserved for future use
(images)
· Campaign targeting for:
· date interval
(date from - date to; 1.6.2002 - 7.6.2002)
· time
interval in a day (time from - time to; 9:00 - 15:00)
· weekday (saturday and sunday only)
· client
(max. client count, max. period count, max. period
time)
· Campaign priority (if not defined a campaign has
low priority; if defined higher number means higher
campaign priority)
· Campaign is targeted for specified order, the
order has a relationship to specified advertiser
· Advertising zone is specified by page and page
position
· One campaign can belong to one or more
advertising zones if pages are entered in tree
structure, campaign can belong to zone and it's sub-
zones in pages tree structure
· User can define page capacity for every page if
not defined default page capacity is used
· User can define page capacity in a day for every
page if not defined default page capacity in a day is
used
· Every page has specified category to which the
page belongs (business and economy, ...)
· Banner targeting for:
· date interval (date
from - date to; 1.6.2002 - 7.6.2002)
· time
interval in a day (from - to; 9:00 - 15:00)
· Banner is targeted to specified order or
campaign indirectly through banner weight; banner
weight determines probability, that defined banner
will selected from a set of advertiser's banners
· Banner is specified optionaly by html code or
image url and image reference url
· Banner flag define, if statistics will collect
data about click through and images sended
· Default banner definitions for default page and
all page positions allow to send default banner in
situations, when none other banner was selected from
set of banners
· High performance - Over 100 milion banners can
be resolved per 1 day (Dual Athlon 1500)
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