Hypnosis About - Version 1.0 Are you curious to know more about hypnosis and how it works? Then read on...Who is Michael J. Emery?Michael J. Emery, owner of Attention Shifting, LLC, received a Bachelor of Arts in Marketing and Advertising Management from Portland State University and a Master of Arts from the Institute of Transpersonal Psychology.While studying marketing and advertising, Michael's fascination with communication grew when he saw that the stickiness of a message would determine how well an audience would remember the advertisement. He began to study communication and human behavior, which eventually led him to begin researching various communication models. Michael encountered Ericksonian Hypnosis and NLP (neuro-linguistic programming) in which he found a system of empowering beliefs that explained the processes behind human behavior and