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The Art of Copywriting - what you need to know
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Version
9.0
Copywriting is portrayed as something of a dark art by
those in the industry, but in truth there is no
mystery to the subject and many people make decent
money writing copy for adverts and other published
items. Copywriting has been around as long as
advertising has existed, and the basic elements remain
the same with subtle differences for the method of
advertising concerned; remember that the internet is
now a powerful advertising medium, and many adverts
are written for online publication.The headline: a
headline is a vital part of any copywriting
assignment, for a less that arresting headline will
not draw in the buyers. Attention grabbing headlines
in adverts and sales letters c
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