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Contact My Members Homepage Script
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Version
899
The Statistics for Email Are Not Encouraging
On June 12, 2006, the Nielsen Norman Group published
the Email Newsletter Usability Report. This report
found that
1. Only 19% of newsletters are thoroughly read by the
recipients.
2.Readers' primary method of dealing with email
newsletters is to skim them
3.The fact that email users continue to receive more
and more email has caused them to become even more
stressed and impatient when going through their inbox.
4.Email recipients are increasingly using spam filters
as an easy way to eliminate newsletters they no longer
wish to receive.
RSS is NOT the Answer at Least Not Yet
The Email Newsletter Usability Report found that 82%
of email users had no idea what the term RSS referred
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