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BCG Matrix for Brand Portfolio Analysis
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Version
9.0
Matrix BCG for Brand Portfolio Management and
Analysis. Use the matrix BCG tool of MM4XL software to
analyze the competitive and financial performance of
your brand portfolio to make better business decisions
in brand management.
The matrix BCG is a very popular brand management
tool. Its logic is based on the assumption that
success in business is strongly linked to cash flow,
which is a function of market share and market growth.
The matrix BCG tool of MM4XL software can analyse the
brand portfolio of a whole company. Each brand is
displayed as a bubble on a two dimensional map, which
helps reasoning on the product life cycle and its life
cycle management, on the marketing investment level,
the company strategy, and much more.
Typically, the matrix BCG tool is used to: (1) Monitor
your company brand performance over time, say
quarterly, (2) Monitor your competitor brand portfolio
performance, (3) Balance marketing investments across
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