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PlanMagic Marketing
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Version
6.0
The PlanMagic Marketing 6.0 plan program guides you
through the comprehensive model marketing analysis and
planning workbooks. Follow the worksheets and enter
the required information. You'll end up with a
professional report in no time. The marketing planning
guide will prove to be an indispensable added value.
With the touch of a button you can get additional
information about every subject you will come across.
Reasons for marketing planning:
Increase your business volume. Improve your
profitability. Find new customers/ clients. Deal more
effectively with stubborn competition. Improve
awareness among key publics. Penetrate new markets.
Achieve long-term stability. Develop more effective
strategies. Know where to promote your business. Get
the most from your sales people. Implement marketing
strategy without risk of failure. Develop more
effective promotion. And many more things.
Program features:
- product line generator and products per product line
generator
- easy-to-follow marketing plan guide
- detailed analysis of internal & external factors
- detailed analysis of product mix, markets,
competitors and customers
- clear market, HRD research information
- 20 conclusions compiled & ready to be printed, pre-
defined action list
- fully automated charts and ratios
- comprehensive goals and strategy settings
- pre-defined spreadsheets with automated charts (MS
Excel XP/2000/97)
- complete demographics and psychographics
- target markets and product/market combinations
definitions
- marketing budget and budget comparison (1/5 years)
- information can be imported from and exported to
other applications
- and more..
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