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CRM software
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Version
2.0
Customer Marketing and Relationship Management
Software (Strategic Analysis, Management); There is
more value to your customer than the current sale. If
you can successfully identify your most valuable
customers, acquire them, keep them and grow their
purchases, you will generate significantly more value
than with one-size-fits-all approach.
Although many tools, bells and whistles are available
today to implement customer marketing and relationship
management, the key success behind it seems to be in
giving the customer the perception that he or she is
recognized promptly amd serviced appropriately through
multiple, integrated surfaces. This requires
strategically managing all interactions with the
customer through:
a) customer driven, outside-in marketing strategy.
b) superior operations, systems and procedures to
support the customer interface.
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