Keyword Research - Version 1 A1 Keyword Research helps with search engine optimization. Easily find new keyword phrases and cover variations in your ad campaigns. Track website ranking and analyze the competition.Researching keywords to rank better in organic and paid search results is an important activity for most website owners. Without this step, your website and search advertising campaigns are disadvantaged from the beginning.Keyword research can help you find keywords with high traffic and weak competition. The more keyword analysis you can do, the better chance for increased returns on keyword marketing. This includes organic search engine marketing and pay per click keyword advertising campaigns.