On-Page Optimization - Version 1 Inlapp SEO Services offers an on page optimization service in which we do a complete competition analysis and then modify your site based on that. We also provide you a full report about how to further edit your website content to get a decent search engine rank.A website just cannot achieve a good search engine ranking by having a lot of backlinks. To ensure a good rank, the website itself should be SEO friendly. It should have unique content, the right html tags, a good meta title/description, and well optimized keywords with a good keyword density. It should also have all its image alt tags and internal links set up correctly. This will not only increase the rankings of the website but will also make the site more user friendly.