Seo Toolbar by Performance Measurement - Version 1.0 A performance measurement pilot is a small, but focused trial run, or test approach, which supplies valuable information that aids in deciding which performance measurement approach to use for the long-haul. Pilot tests are most often used in testing new business protocols, technology, and even market research surveys and questionnaires. Pilots are much like a fishbowl - contained in a small space, for a short time, in order to observe and anticipate the future performance potential of the company, when using a particular method.