debt-settlement-website-personalizer - Version 1.00 The thing is, this technique of increasing sales is no secret. It has been proven to work and almost everyone knows about it...'Personalization Increases Sales' There's no doubt about it. If you send an email to someone saying, 'Hi Joe, How are you doing today? I was thinkig of you..." rather than, "Hi Fellow Internet Marketer, How are you doing today?"