Firesale profit - Version 1.0 You'd think that experienced marketers get things right all the time. That's how things seem when looking from the outside in. This however is far from the truth. Let me share a little story with you that will save you from cocking up your first big success (because that's exactly what I managed to do, even with seven years of previous online marketing experience).Let me get straight to the point. I lost over $20,000 in a single month because of one silly mistake that could have easily been avoided. I'd launched a sale with a view to selling a large number of products in a very short space of time. I'm talking $100,000 in a couple of weeks here. Now to do this, it's obvious that specialist software is needed. That's the first thing I bought to manage my sale.Now I should be sitting here telling you that I took the 100k in two weeks without a hitch with this software running my sites, but you know what?