Partner Links - Version 2.1 Partner Links is an effective and handy tool forestablishing partner networks between sites andimproving link popularity. Link Exchange is the mostaccessible way to improve your Web site's linkpopularity, and by doing so, to achieve better searchengine positioning and increase your Web site'straffic. Building link popularity through link exchangemeans to find partner sites whose webmasters arewilling to add a link pointing to your Web site, inexchange to a link pointing to their Web site fromyours. It is important to find link exchange partnersamong Web sites that offer a good match with thecontent and the theme of your own Web site. The partnersite's theme or topic is the first thing to review,because search engines give more "weight" to a linkfrom a Web site, that has a similar topic to yours.Websites with themes or topics that are related to, orcomplement your Web site's theme should be consideredas your main links exchange partners. Searching forrelated sites and negotiating with their owners aboutlink trade may be quite a tiresome job. The programmakes it simple. The number of sites, linking to yoursis one of the key factors used by almost all of thesearch engines to rank Web sites. Using Find NewPartners Wizard module you can easily find sitesthematically close to yours, or sites, that link toyour competitors and negotiate with them about linkexchange. Message templates available in the programmake link trade negotiation process simple as neverbefore, and FTP module allows creating and modifyingpartner links code and uploading to your FTP-server