Ultimate Bet - Version 1.0 Dealing cards online since 1999, Ultimate Bet is one of the first sites offering online poker gaming. In 2008, Ultimate Bet merged with its sister site, Absolute Poker, forming the Cereus Network, the sixth most trafficked online poker network in the world and the third most trafficked network of those accepting US customers. Ultimate Bet has recently completed its rebranding and now goes under its old moniker UB. The name change isn't the only difference you'll see, both their web site and software have a sleek new look; certainly the most eye-pleasing web sites and software in the online poker industry.Can you think of an instance where you might take great joy and satisfaction in being called an idiot? One of the most renowned and most universally feared poker players, Phil The Brat Hellmuth, calls UB.com home and if he calls you an idiot, more likely than not you have just made a good deal of money. Using Ultimate Bet's Ultimate Buddy feature, you can actively seek out Phil, Annie Duke, Adam Roothlus Levy